therock (@therock)

Mana. Gratitude. Tequila.
And not necessarily in that order..

4.3K posts
147.6M followers
366 following
4.3K posts
147.6M followers
following
For my new IRON WILL COLLECTION campaign and photo shoot, I barred everyone from my gym while I trained. 
No @underarmour execs, no @sevenbucksprod @sevenbuckscr execs, no make up, grooming, no assistants etc. 
No one allowed except my three shooters and my strength & conditioning coach @daverienzi. 
My gym time is scared and it’s a very effective and authentic process for me to keep everyone out so I can focus. 
Nothing personal, its business. 
As always THANK YOU for making PROJECT ROCK @underarmour’s #1 seller worldwide. 
Keep it raw. 
#projectrock
#ironwillcollection
1.2M 10.3K
For my new IRON WILL COLLECTION campaign and photo shoot, I barred everyone from my gym while I trained.
No @underarmour execs, no @sevenbucksprod @sevenbuckscr execs, no make up, grooming, no assistants etc.
No one allowed except my three shooters and my strength & conditioning coach @daverienzi.
My gym time is scared and it’s a very effective and authentic process for me to keep everyone out so I can focus.
Nothing personal, its business.
As always THANK YOU for making PROJECT ROCK @underarmour ’s #1 seller worldwide.
Keep it raw.
#projectrock
#ironwillcollection
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Midnight sugar train leaves the station. 
Brownies, blondies, peanut butter, chocolate chip and double chocolate cookies. 
With a fat slice of a cheesecake chaser. 
Now subvert all this sugar glory with a great Ken Burns documentary on PROHIBITION and we have ourselves a helluva party. 
Don’t cheat yourself, treat yourself and enjoy your cheat meals my friends.
1.7M 16.9K
Midnight sugar train leaves the station.
Brownies, blondies, peanut butter, chocolate chip and double chocolate cookies.
With a fat slice of a cheesecake chaser.
Now subvert all this sugar glory with a great Ken Burns documentary on PROHIBITION and we have ourselves a helluva party.
Don’t cheat yourself, treat yourself and enjoy your cheat meals my friends.
Sunday cheat meal train 🚂 rolls on down the line. 
Two fat 8oz double cheeseburgers with bacon and fries. 
Double shot of my new tequila - chilled 🥶🥃👍🏾
I have a big shoot in the gym tomorrow for my next @projectrock @underarmour collection. In a crazy science, these cheat meals tonight should actually help my physique come in with a more fuller pump and vascularity for tomorrow’s shoot. 
Or maybe I’m just looking for more excuses to drink my tequila and eat like shit 😂🤦🏽‍♂️
Enjoy your cheatmeals my friends 🍔🥃
2M 10.2K
Sunday cheat meal train 🚂 rolls on down the line.
Two fat 8oz double cheeseburgers with bacon and fries.
Double shot of my new tequila - chilled 🥶🥃👍🏾
I have a big shoot in the gym tomorrow for my next @projectrock @underarmour collection. In a crazy science, these cheat meals tonight should actually help my physique come in with a more fuller pump and vascularity for tomorrow’s shoot.
Or maybe I’m just looking for more excuses to drink my tequila and eat like shit 😂🤦🏽‍♂️
Enjoy your cheatmeals my friends 🍔🥃
I know how this dance goes with my lil’ Jazzy who clings to me like a spider monkey 24/7 🐒 
Daddy, I’m thirsty, can I have some of your water? 
Of course you can baby. 
I pour it, she takes the water, looks at me and slowly dumps it on the towel. 
I look angry. 
She smiles. 
I smile.
She laughs hard. 
I laugh harder. 
She laughs even harder. 
Repeat until there’s no more water. 
Then she runs off and I’m left with an empty water bottle. 
One of the many reasons I cherish 😂🙏🏾🖤 my off days.
3.8M 16.9K
I know how this dance goes with my lil’ Jazzy who clings to me like a spider monkey 24/7 🐒
Daddy, I’m thirsty, can I have some of your water?
Of course you can baby.
I pour it, she takes the water, looks at me and slowly dumps it on the towel.
I look angry.
She smiles.
I smile.
She laughs hard.
I laugh harder.
She laughs even harder.
Repeat until there’s no more water.
Then she runs off and I’m left with an empty water bottle.
One of the many reasons I cherish 😂🙏🏾🖤 my off days.
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These PR2 HOVR’s are the world’s first legit training shoe engineered with new and advanced HOVR technology from @underarmour & @projectrock. I’ve war tested these shoes for a year now in my gym and finally, they’re ready for you. Available this Thursday. 
Happy Training! DJ
1.9M 8.9K
These PR2 HOVR’s are the world’s first legit training shoe engineered with new and advanced HOVR technology from @underarmour & @projectrock. I’ve war tested these shoes for a year now in my gym and finally, they’re ready for you. Available this Thursday.
Happy Training! DJ
Wheels up and cheers to a long, but very productive day of meetings for my new tequila brand. 
Thank you to one of our potential joint venture partners for joining us. 
Good day of business. 
Coming soon. Salud! 
#tequila 🥃
1.7M 7.6K
Wheels up and cheers to a long, but very productive day of meetings for my new tequila brand.
Thank you to one of our potential joint venture partners for joining us.
Good day of business.
Coming soon. Salud!
#tequila 🥃
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On the bird heading to a big mtg with our potential joint venture partners for my new tequila brand. 
Many, many steps to take and consider when the goal is to build a global tequila brand - that’s also your passion. 
Will keep you posted. 
#tequila 🥃
2.2M 10.8K
On the bird heading to a big mtg with our potential joint venture partners for my new tequila brand.
Many, many steps to take and consider when the goal is to build a global tequila brand - that’s also your passion.
Will keep you posted.
#tequila 🥃
Love this @hobbsandshaw spot!
Two bad dudes @ZionWilliamson @RJBarrett — new faces of the @nyknicks & @pelicansnba franchises 🔥💪🏾
Congrats on becoming top @nba picks and if you try to come hard in the paint against me - we gonna have a problem 😂
Congrats again, kick ass this season and always be the hardest workers in the room. 
HOBBS & SHAW 
AUGUST 2ND WORLDWIDE 🌍
498.5K 2.3K
Love this @hobbsandshaw spot!
Two bad dudes @ZionWilliamson @RJBarrett — new faces of the @nyknicks & @pelicansnba franchises 🔥💪🏾
Congrats on becoming top @nba picks and if you try to come hard in the paint against me - we gonna have a problem 😂
Congrats again, kick ass this season and always be the hardest workers in the room.
HOBBS & SHAW
AUGUST 2ND WORLDWIDE 🌍

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