Edsel Villager 🇺🇸
Edsel was the Ford Motor Company's
ambitious attempt to market a premium car brand. Christensed after the only son of company founder, Henry Ford, the brand was launched amidst much fanfare and extreme hype in 1957. Marketed as the "cars of the future", Edsels ultimately failed to meet public expectations because they were perceived to be unattractive, overpriced and just rebadged Fords. It winded up in 1960 and Ford lost over $250 million on the brand..
For the 3 years that it was on the market, Edsel's
lineup was basically just a bunch of rebadged Ford sedans, coupes and station wagons. They differed with the help of an unique front grille and luxurious trimmings. One of the models the company retailed was the Villager station wagon. Part of the Edsel station wagon lineup, the Villager was the lowest trim available and came with 6 and 9 seat passenger styles. Unlike the Edsel Roundup and the Bermuda, the Villager was availabile in only a 4 door configuration. All Villagers came with a 5.9L Ford FE V8 shared with the Edsel Ranger sedan, mated to a 3-speed manual transmission..
This is perhaps the only Edsel in existence in India, and is owned by the chairman and managing director of the Indian Express, Mr. Viveck Goenka. Mr. Goenka has an exquisite car collection in India, including a group of 25 or so Land Rovers, a 1928 Mercedes Benz Nurburg, a 1936 Cord, and he has restored the Villager to the pristine beauty that it is..
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