Quick anecdote: My friends and I were shooting photos of this GTC4Lusso as the owner walked up. We started chatting to him about the car, which he gushed about as if it were his newborn child. He waited two years for his commission to be delivered.
During the waiting period, Ferrari called him up and said, “No more stitched prancing horse headrest. We can no longer do that.” The owner, adamant to get the stitched headrests, asked Ferrari why he couldn’t get what he ordered. Ferrari replied saying the ONE woman they had *hand stitching* the horses had died.
Keen on getting his stitched headrests, the owner then asked what he could do to still get them. After a bit, Ferrari got back to him saying they could still make his headrests—for an *additional* $2,500 PER headrest (that’s four—an extra $10k—for the GTC4Lusso). He told Ferrari, “Okay. Do it.”
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